Safety Communications

Using engaging interactive safety communications can drive change and mitigate risk. 


A Fortune 500 building materials manufacturer headquartered in the Midwest emphasizes safety as one of its top priorities. Each employee understands that safety is a requirement of employment. As a result, the company consistently achieves fewer recordable incidents than industry peers.

While pleased with the overall safety stand, the company wanted to focus on improving safety regarding the most severe types of accidents. It identified the six top causes of life-altering accidents known as the “Critical 6.” Management believed that if they could implement plant-level programs focused on training and work procedures for these areas, they could reduce life-altering incidents.


The corporate communications team that normally supports safety initiatives lacked capacity to develop and implement the Critical 6 training programs. Furthermore, while the safety team had plenty of subject matter expertise, they needed a communications and project management expert to develop concise materials while meeting the aggressive implementation time line.


To position the company for success, Findley recommended placing a communications consultant on site to manage the project and work with safety experts to develop a step-by-step approach to give plant safety managers the information and tools they needed to successfully deploy the Critical 6 safety programs at their locations. Working closely with company safety experts, Findley developed a five-step safety implementation package, including the following components for each Critical 6 area:

  • Standards – minimum safety requirements that serve as the “rule book” for safety thresholds.
  • Model Programs – template programs that will be customized by local safety managers as the safety handbook for the particular Critical 6 program.
  • Action Plans – step-by-step instructions with clear guidance for implementing each of the Critical 6 programs.
  • Resources – support materials, such as end-user training and equipment recommendations.
  • Training – comprehensive presentations to help local safety managers understand how to implement programs and educate employees about the new Critical 6 programs. Because training would be mostly delivered online (in lieu of live instruction), it was important that presentations be engaging and interactive.

Once materials were completed, they were loaded onto the organization’s safety intranet for simple access company-wide. The company also leveraged their “University” learning management platform to track training completion and quiz scores.


The company deployed the first phase of the training materials by the aggressive deadline and locations Implemented training programs using the Critical 6 materials that Findley helped develop with the goal of improving scores on safety assessments by empowering employees to avoid hazards, improve safety, and ultimately save lives.

Category: Case Studies